SANITOS Y CONTENTOS
National School Nutrition & Behavior Change Program
GlaxoSmithKline Ecuador
Designed and implemented a large-scale school-based health education program combining experiential learning, nutrition awareness and community engagement to promote healthy habits among children across Ecuador
Project Snapshot
Client
GlaxoSmithKline Ecuador (GSK)
Country
Ecuador
Role
Program Designer • Lead Consultant • Field Operations Coordinator
Focus
Behavior Change • Health Education • Nutrition • Experiential Learning • Community Outreach
Scale
350 Schools • 87,000 Students • Quito & Guayaquil
Evidence Available
Project Slideshow • Historical Photography
Historical Evidence
📷 Historical Photography
Selected photographs preserved from the original implementation of the program.
Strategic Significance
Strategic Principle
"Lasting behavioral change begins with meaningful experiences, not information alone."
— Luis Rivero
By combining nutrition education with direct experience, the program reinforced healthy habits and methodological principles later incorporated into the SRPI™.
Project Status
Historical Project Archive
This project forms part of the historical professional portfolio of Luis Rivero and documents one of the earliest large-scale behavior change initiatives that contributed to the development of the SRPI™ preventive methodology.
